HSBC CNY Augmented Reality
User Journey Mapping

Creative Technolgoies | Interactive Design | Service Design

This project was during my time with the GPJ team, where we designed a visual and experience for the stakeholders for an AR component for its corporate CNY event.

I was tasked to direct the storyboards and come up with a direction of the visuals and experience. This pitch was chosen and ended up developed for the event. As this year is the year of the dragon, I came up with a storyboard on how the users can choose the dragon (similar to a Pokemon game) and customize its appearance, based on significant messages that wanted to be displayed for Chinese New Year.

︎︎︎Team Collaborative (with GPJ Design Team)

User Journey Mapping

During the initial stages, we developed a low fidelity prototype of the user journey
before proceeding to design the high fidelity version for the AR Visuals.

Augmented Reality Visualization

After mapping out the low fidelity prototype, we developed visuals for
the augmented reality characters and functions, as well as doing mockups for stakeholders to preview.

High Fidelity Preview of User Journey :



︎︎︎User Journey Flow Preview