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Pass It On Studio


| Art Direction | Branding | Website Design

Pass It On Studio is a creative studio dedicated to crafting innovative solutions for a more sustainable future. Through creating, preserving, and reclaiming value, we believe in the need to reimagine the traditional design process, where every element serves a purpose beyond its initial use.

During this period of time, I was the Creative Design Lead that overlooked all the rebranding and execution aspects for Pass It On Studio, from developing concepts to coming up with designs for both catalogue and website revamps.

To browse live website, click ︎︎︎here








Brand Catalogue


A brand new revamped version of Pass It On Studio’s
brand catalogue was create in part of the rebranding project.











Website Interface(s)


New website visual interfaces was developed to cater to the vast works of Pass It On Studio,
compromising from corporate to experimental, services to materials lab. Sections of each different entities
of the companies are created, with specific branding for each to cater to different target audiences.


1. Pass It On Studio ( Create ) 

Pass It On Studio caters to stakeholders, both corporate and consumers to look through
our vast portfolio as a design studio. Pass It On Studio is one of the first design studio in Singapore
that focuses on sustainability and circular thinking in creating our designs.





2. Pass It On ( Shop )

Pass It On caters to stakeholders that are mostly consumers to look through
our vast portfolio as a corporate company, selling one of the best sustainability gifts
ranging from iconic scent candles to recyclable handwashes.





3. GREEN-HOUSE ( Experience )

GREEN-HOUSE is Singapore’s first immersive retail festival
that bridges shoppers with businesses who prioritize a sustainable urban lifestyle.